The Journey of a South Asian Bride: How Custumise Custom Made a Nature-Inspired Dream Bridal Lehenga - LA Weekly

As featured in LA Weekly

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South Asian weddings are known for their grandeur, extravagance, and most importantly, their bridal wear. The bride's outfit is the centerpiece of the wedding, and every South Asian bride dreams of a custom-made outfit that will make her feel like a princess on her big day. Enter Custumise, a brand that specializes in creating custom-made Indian bridal wear. Their expertise in design, craftsmanship, and attention to detail has earned them a reputation as one of the best in the business.

Recently, Custumise had the honor of creating a dream bridal lehenga for Darsha Patel, a South Asian bride living in America. Darsha had a vision of a blush pink lehenga with detailed embroidery featuring birds and lotus motifs all over the lehenga. She wanted her bridal outfit to be unique, elegant, and inspired by nature. Custumise's team of highly talented designers and skilled artisans led by their creative director and head designer Tanu Bhasin were up for the challenge, and they got to work creating Darsha's dream lehenga.

The journey of Darsha Patel is a true testament to the creativity and talent of the team at Custumise. Let's take a closer look at how they brought her vision to life.

The journey began with an initial consultation between Darsha and the team at Custumise. During the consultation, they discussed her vision for the lehenga, her style preferences, and the overall theme of her wedding. The team took detailed measurements to ensure a perfect fit and discussed design options for the embroidery.

Custumise believes that every bride is unique and therefore deserves a one-of-a-kind outfit. They take great care in understanding their client's needs and preferences to create a personalized design that reflects their personality and style.

Sketch of a custom made bridal lehenga 

With Darsha's vision in mind, the team at Custumise began the process of designing the lehenga. They created a detailed sketch of the lehenga with intricate embroidery featuring birds and lotus motifs all over the fabric. The team also carefully selected the perfect shade of blush pink for the fabric, which would complement Darsha's complexion and the overall theme of her wedding.

Custumise is known for their attention to detail and dedication to creating unique designs for their clients. They understand that every element of the lehenga, from the color to the embroidery, should be carefully considered to create a cohesive and stunning final product.

Once the design was finalized, the team at Custumise began the embroidery process. Custumise employs artisans who have been doing hand embroidery for generations. These artisans specialize in intricate designs and embroidery techniques that have been passed down through their families. They take pride in their work and view it as a form of art. Darsha's lehenga was no exception, and it was a labor of love for the artisans who worked on it.

Indian artisans working on hand embroidered lehenga 

They carefully selected high-quality threads and materials to create the intricate gold embroidery featuring birds and lotus motifs.

The embroidery process was a painstaking one, as each motif had to be created by hand. The artisans used a variety of techniques, including zardosi, cutdana, aari, and beadwork, to create the intricate designs. The embroidery was done with such precision and attention to detail that it was almost like watching a work of art being created.

As the embroidery work progressed, Custumise kept Darsha in the loop, sending her updates and pictures of the work in progress. This helped her feel involved in the process and ensured that she was happy with how her lehenga was turning out. 

After the embroidery was complete, the team began the construction of the lehenga. They used the highest quality fabric and took great care in ensuring every detail was perfect. The lehenga was constructed with a fitted blouse and a full, flowing skirt, which would create a stunning silhouette on Darsha's wedding day.

The final step in the journey was the final fitting of the lehenga. The team at Custumise took great care in ensuring that the lehenga fit Darsha perfectly. They made minor adjustments to the fit and made sure that every element of the design was in place.

When the lehenga was finally complete, Darsha was overjoyed with the results. When Darsha saw the final product, she was thrilled with how it turned out. The blush pink color was perfect, and the embroidery was stunning. She felt that the lehenga was truly unique and reflected her personality and style. The lehenga was exactly what she had envisioned, and it was a testament to the skill and dedication of Custumise's team and artisans.

Custumise is a brand that is known for creating one-of-a-kind Indian bridal lehengas and wedding outfits. Their attention to detail, dedication to personalized design, and commitment to high-quality materials and construction make them a top choice for brides who want a unique and stunning outfit for their big day.

PC: aubreyalexanderphoto

The journey of Darsha Patel is a testament to the creativity and talent of the team at Custumise.

For more information about the brand and testimonials, you can visit their website and follow them on Facebook and Instagram.